BRANDED CONTENT CREATION

TWISTED OAK BARBECUE

Case Study

CLIENT SERVICES:

BRANDING, VIDEO PRODUCTION, PHOTOGRAPHY, WEBSITE DESIGN, SEO, MARKETING STRATEGY, CAMPAIGN DEVELOPMENT, EVENT ACTIVATION & STRATEGY, SOCIAL MEDIA MARKETING.

01
Background

Smokin’ meats & servin’ the heat. That’s Twisted Oak BBQ. Nestled in the hills of Apple Country, Oak Glen, California you can find them serving up some of the best smoked meats you will find in Southern California. Some say it might be the largest barbecue in California… until proven otherwise.

02
Objective

Our creative team at DEFCON worked closely with our sister company SOIL to help create a barbecue experience like none other in Southern California. Pull up a chair and smell the delicious scents of the smoking BBQ while you enjoy the live music near by. We needed to capture Twisted Oak BBQ in a simple but sophisticated way that spoke the brands true meaning… grilling the best meats.

03
Strategy

We worked with the team at Twisted Oak BBQ to create a simple :60 second advertising video spot which would be used for social media marketing and other digital mediums. In addition to the video commercial, we’d capture photo content of the best meals they serve to ensure we can best represent the food Twisted Oak BBQ creates for its loyal customers.

04
Video Production

The DEFCON production team traveled to Twisted Oak BBQ for a one (1) day video shoot to capture the necessary content we would need to go back to the production studio to create the video advertising commercial for Twisted Oak BBQ. Our motion graphics designers crafted a 3d motion animation for the Twisted Oak BBQ logo reveal. Using flames to play of the idea of the flame roasted meals that Twisted Oak BBQ serves.