OFFICIAL MEDIA PARTNER
Oak Tree Mountain
Case Study
CLIENT SERVICES:
VIDEO PRODUCTION, PHOTOGRAPHY, WEBSITE DESIGN, SEO, MARKETING STRATEGY, CAMPAIGN DEVELOPMENT, SOCIAL MEDIA MARKETING.
Kindness is Contagious at Oak Tree Mountain
We partnered with Oak Tree Mountain (originally Oak Tree Village) a few years ago and have been able to help the park re-brand and revive into a place the thrives on happiness and joy today.
01
Background
For over 50 years, Oak Tree Mountain has offered a place for families to have fun and make life-long memories. Built from the humblest of beginnings. What started as a small apple shed which evolved into mile-high Apple Pies and home-made Apple Cider. 50 years later, we’ve grown into a 14-acre family fun park. Like Disneyland, but better and way more affordable…
Enjoy a fresh-baked 5lb mile-high apple pie and other goodies from Apple Annie’s Bakery, eat a hand-dipped Caramel Apple at our Candy Store, feed the animals in the animal park and visit the local shops and artisans.
Oak Tree Mountain is nestled a mile-high in the hills Oak Glen, where it is cooler in the summer and has enough snow to make snowmen and sled in the winter. The mile-high Oak Tree Mountain was created for folks to come and enjoy a simpler way of life, surrounded by the fresh crisp air and partake in the beautiful change of seasons year-round. Oak Tree Mountain has been the best-kept secret for many families to enjoy year after year.
02
Objective
When our team partnered with Oak Tree Mountain, the park was known as Oak Tree Village, and it was in need of a brand refresh. Our mission was to create a media production and advertising plan that captured the joy, happiness, and good vibes that visitors experienced at Oak Tree Mountain. We wanted to develop a plan that kept the business in front of their customers' eyes, even when they were not at the adventure park.
03
Strategy
Our production team researched and analyzed the history of Oak Tree Mountain to ensure we could create something that pushed the brand forward while staying true to its core values. We decided to focus on creating consistent media content for Oak Tree Mountain, including monthly video and photo shoots, to keep the content fresh and timely with what was being offered. We also worked on maintaining an up-to-date website with relevant information about the latest happenings, as well as creating short-form social media marketing advertisements and copywriting to describe the specifics of the brand and business.
04
Production
To begin our partnership with Oak Tree Mountain, our creative teams met and strategized on how we could best represent the park through media production and advertising. First, we created a base foundation of content that we could relaunch the brand with. This included capturing the essence of Oak Tree Mountain's apple pies, the animal park, and the local shops. With this content, we built a foundation that allowed us to showcase the possibilities that were available at Oak Tree Mountain.
With the general content shot, we then focused on creating specific content for each of the individual experiences that Oak Tree Mountain had to offer. By using the video and photo content we captured, we were able to start building the media production and advertising plan that brought the vision of Oak Tree Mountain to life.
04
Final Deliverables
As the official media partner of Oak Tree Mountain, we are always creating new video, photo, and advertising content to ensure that the park stays relevant. Our digital marketing strategies have helped Oak Tree Mountain become known around the world. Today, people travel from all over to experience the joy and happiness that can be found at Oak Tree Mountain.
Services we provide Oak Tree Mountain:
Branding
We create identities, platforms, and activations that differentiate brands and position them to matter in todays culture.
Marketing Strategy
Let's chat about your brand and business strategy and how digital marketing can support your business goals.
Video Production
Communicate your brand story and values through visual and voice messaging with video.
Search Engine Optimization
We’ll help you target the exact audience you are looking to attract.
Social Media Marketing
Stay in-front of your customers eyes with a strong presence on social media marketing