BRANDED VIDEO CONTENT
HYPER E-BIKE
BEACH CRUISER
Case Study
PRODUCT LAUNCH VIDEO
CLIENT SERVICES:
VIDEO PRODUCTION, POST-PRODUCTION, PRE-PRODUCTION, CONTENT STRATEGY, TALENT CASTING, SOCIAL MEDIA MARKETING.
Product Launch Commercial
01
Background
Hyper Bicycles, a leading manufacturer of bicycles and accessories, recently launched their latest product, the Hyper E-Ride Bicycle. As an electric bicycle that combines performance and style, Hyper Bicycles recognized the need to create a comprehensive marketing campaign to promote the product and generate buzz among consumers.
02
Objective
To achieve the goals of their product launch campaign, Hyper Bicycles collaborated with us to develop a commercial that showcased the unique features and benefits of the Hyper E-Ride Bicycle. We conducted in-depth research to identify the target audience, their preferences and pain points, and the market trends that would influence their purchasing decisions. Based on the insights gathered, DEFCON developed a creative concept for the commercial that would resonate with the audience and drive them to take action.
03
Strategy
DEFCON brought the creative concept to life with a team of skilled directors, cinematographers, and editors. They scouted various locations to shoot the commercial and selected the ones that would best showcase the Hyper E-Ride Bicycle in action. We also worked with a cast of actors to highlight the ease and convenience of riding the electric bike. With advanced equipment and technology, we captured stunning visuals and audio that would create a lasting impression on the viewers.
04
Production
We began production by capturing the Hyper E-Ride Beach Cruiser leaving its original destination and embarking on it’s effortless adventure.
Once we had captured the necessary opening scene footage, we moved to our second location on Day 1 to shoot all of the action sequences of the E-Ride Beach Cruiser. Since we needed to cover lots of ground while we were on location, we needed to travel light and efficient. We shot everything with one RED Digital Cinema camera and a drone. Our location was a huge part of the story and overhead drone shots would allow us to show the type of riding location that this bike can handle.
In order to achieve the best image, we knew we had to shoot on high resolution camera equipment that would give us the resolution necessary in post-production to get the detail require to best showcase the product.
Using state of the art post-production software our team was able to bring our story to life.
05
Final Deliverables
The final deliverables consisted of 2min full-length commercial, 1x 60sec commercial to be used for various marketing elements including online advertising placement, media partner content, and Youtube, Facebook, Twitter, Instagram marketing.
06
Conclusion
Hyper Bicycles' partnership with the DEFCON to launch the Hyper E-Ride Bicycle was a tremendous success. The product launch commercial captured the attention of the target audience and generated the desired results for the brand. It demonstrated the importance of developing a comprehensive marketing strategy and working with experts to bring it to life. Hyper Bicycles is recognized as a top player in the electric bike market, and the Hyper E-Ride Bicycle has become a popular choice for consumers seeking performance, style, and convenience.