01
Background

The team at Hyper has always taken fun seriously. They’ve been designing and building some of the most desired and appreciated toys of all time for many years. From hi-impact mag wheels, to authentic Hyper graphics or cool superbike-style saddle and fenders, their bikes are the hottest BMX to hit the streets. Our bikes are fully loaded with everything you need to get around in style.

02
BRANDED CONTENT COMMERCIAL

03
OBJECTIVE

Our main focus with this production are two things, speed & adrenaline. The adrenaline junkie inside all of us is going to come alive with the Hyper Drift Kart. While some of us like to follow in line and stay in our lane, the Hyper Drift Kart is for the kids to unleash their inner speed racer wherever they please. The house, driveway, and neighborhood become the racetrack with the Hyper Drift Kart.

Our key goal during this initial phase will be to define the touch points we want to highlight throughout the commercial. The key features will drive the technical aspect of the commercial while we use the story to keep viewers engaged. During the initial phase of pre-production, we will craft the storyline concept, develop the visual/audible script and evolve it through a collaborative process.

03
Strategy

We wanted to use real life cues to show how the Drift Kart transitions their mind into the reality of a racer with the need for speed. By creating an atmosphere and environment that transitions between a dream like state and reality, we’re taking viewers along with us for the thrill of the drive. We want our Drift Kart racers driving with focus and intention, an intention to beat one another around their make shift race track. Driving past each other trying to get the upper-hand around the race track.

With the top speeds of the Drift Kart reaching 11mph, we’ll be focused on producing the on-screen energy the fast motion cinematography to create the feeling of speed for the viewer to feel like they are racing right alongside them. Throughout the duration of the commercial, we’ll be highlighting key features and details of the Drift Kart. We’ll capture the hero product shots of the Drift Kart prior to shooting the live-action scenes.

Services we provide Hyper:

Branding

We create identities, platforms, and activations that differentiate brands and position them to matter in todays culture.

Marketing Strategy

Let's chat about your brand and business strategy and how digital marketing can support your business goals.

Video Production

Communicate your brand story and values through visual and voice messaging with video.

Social Media Marketing

Stay in-front of your customers eyes with a strong presence on social media marketing