Hyper Bicycles 'The Speedbike' NBC Universal Commercial | Defcon Media
Hyper Bicycles - 'The Speedbike' National TV Commercial
Hyper Bicycles is among the top bicycle manufacturing companies in the world with some of the best athletes in the industry representing them. Along with their strong line of professional BMX & Mountain Bike products, Hyper also creates some of the best children ride-on products in the industry, many of which you would be familiar with. These products line the shelves of many major retailers such as Walmart, Target and many others.
Hyper Bicycles approached Defcon Media with an objective to produce a 30 second national advertising spot for their brand new 'Speedbike', that would on NBC Universal during the Nitro World Games and with only 21 days until the NBC Final Review deadline, we had to work not only smart, but fast.
We worked with the Hyper team to develop the creative concept that would target their specific consumer market. We first completed a Project Treatment and Storyboard of the concept to outline the exact storyline we were looking to achieve with the commercial. This way we could show present Hyper with a more clear vision we had for the commercial spot and that they could trust our creative judgment. After we helped them define their target market which was young children between the ages of 4-8 years old, which means that we are really speaking to the parents.
Our team has worked closely with Hyper over the years, giving us great knowledge of the creative content they need to achieve the advertising and product sale results that they are looking for. Defcon Media's Executive Creative Director James Hughes presented Hyper with the idea of placing the Speedbike in it's natural habit, as well as put the bike in it's dream state, which would the race track. This meant that we would need access to a racing facility in which we could shoot some of the racing scenes to give it the image of racing on a speedway. We worked closely with the Go-Kart racing facility Pole Position Raceway in Corona, CA to shoot our race track scenes, and shot the rest of the neighborhood racing scenes in San Diego, CA.
After the commercial aired on NBC Universal Sports, Hyper Bicycles now uses the commercial to advertise and sell their 'Speedbike' through Walmart.com, where you can find the commercial we produced and directed resting nicely at it's home on the official Walmart website.