Defcon Media, INC.

LUXURY MEDIA FOR LUXURY REALTORS

EVERY HOUSE HAS A STORY

NOT AN OPTION, A NECESSITY.

We’ve taken the real estate marketing game to a level that’s never before seen.  Whether you’re a developer, broker, property manager or an investor, Defcon Media speaks the real estate language and understands how to maximize your assets marketing potential.  From neighborhood tours to new development promotional material to Broker overviews, let us show you how to put your best face forward.

We believe that a spectacular property deserves the best marketing available. This philosophy stands true today. We bring state of the art, broadcast quality video production, print collateral and web development to each project. Defcon Media gives you an extraordinary advantage to make your Home or Community stand out to buyers. We'll produce an HD video that highlights everything that makes your listing great, including interior, exterior, and neighborhood video footage. You can appear as the host and do a voice-over recording, or we'll do a voice-over for you.

If you're a real estate agent, one of the primary benefits of doing a tour video is to market yourself over the long term, appearing in-person goes a long way toward establishing a relationship with potential clients in the future. We'll work with you to prepare a detailed outline ahead of time, to make sure we get all the right shots, and make sure you look and sound great on camera. 

WHY REAL ESTATE VIDEO PRODUCTION

Video has the ability to transport potential buyers to properties no matter where they’re located (China, Russia, Europe, Dubai, on a transatlantic flight, etc.) or when they are available for a showing. It also allows real estate agents to communicate and highlight key features of the properties no matter what languages the potential buyers speak. But what separates the good from the bad when it comes to real estate video production?

PUTTING STORY INTO REAL ESTATE VIDEO MARKETING

Creating a video that is going to convince a buyer to put in an offer or send a representative to check out the property is both a science and an art. Of course it helps to have stunning cinematography, but flying drones and using camera stabilizers isn't the difficult part. Telling the story of a house is what the difficult part is, other production companies tend to miss but strategizing video's from a marketing angle is what sets us apart from the rest of the pack.

We will sit down with you and not just talk about the obvious selling points of the house, but who the potential buyers arae, their interests, their wants, their needs, their fears, etc. We call this constructing buyer personas, because once we can understand who the potential buyers are, the thousands of ways that we can feature a house on video are narrowed down to a select few idea's.

IT’S ALL ABOUT LIFESTYLE

We know that buyers of high-end real estate are spending a premium to satisfy their wants, not just their needs. So it is becoming increasingly important to show them what the house is capable of from a lifestyle perspective, and doing it in a beautiful, thoughtful way. 

EVERY HOUSE HAS ITS OWN STORY

That is why at Defcon Media we produce high end luxury real estate videos to maximize the marketing value of your properties. With our creative storytelling and award winning cinematography we specially curate the video we produce for you to be a film of what your life could be like in the home that you are selling.

REAL ESTATE VIDEOS

AGENT STORY VIDEOS

 


VIDEO PACKAGE OPTIONS

$2,500 - THE SILVER VIDEO PACKAGE INCLUDES:

  • 60-90 second tour video
  • Two versions (branded/unbranded) 
  • Drone footage (subject to weather)
  • Video hosting
  • Social media syndication 

$4,500 - THE GOLD VIDEO PACKAGE INCLUDES:

  • 60-90 second tour video 
  • Two versions (branded/unbranded) 
  • Drone footage (subject to weather)
  • 25 HD still photos
  • Additional photos $50/10
  • Video hosting
  • Social media syndication

$7,500 - THE PLATINUM VIDEO PACKAGE INCLUDES:

  • 60-90 second tour video 
  • Two versions (branded/unbranded) 
  • Drone footage (subject to weather)
  • 25 HD still photos
  • Additional photos $50/10
  • Video hosting
  • Social media syndication
  • Opt. A: Scripted on-screen agent/owner appearance w/ voiceover, OR
  • Opt. B: Scripted professional voiceover 
  • 15-sec branded drone teaser

THE VIDEOS AND PROCESS

THE SHORT STORY:

  • Listing videos are usually 60-90 seconds long, highlighting the features and benefits of your listing or vacation rental.
  • Note for brokers: for certain markets, we'll provide two versions: One that features your branding and contact info (for your website and syndication) and one that doesn't (for your MLS posting). 
  • All tour videos include aerial footage, onscreen text and music.
  • You get our guide to video syndication, which will help you maximize exposure for your video to make sure you get the most out of your investment. Note for vacation rental owners:  we'll work with you, or your management company, to ensure the best possible exposure for your rental. 
  • You get awesome Internet syndication, including YouTube, Facebook, and Twitter, as well as a dedicated blog post on our website and a mention in our newsletter.

THE FINE PRINT:

  • Payment is due at time of booking, to guarantee slot.
  • Refunds up to 50% allowed with at least 48 hours notice of cancelation prior to shoot.
  • There is a rescheduling fee of $150. 
  • Video shoots are allotted 3 hours. Photo shoots are allotted 1.5 hours. Expect to be on site the whole time. Additional time will be billed at $75/hour. To avoid overage costs, be sure to make the house show-ready ahead of time.
  • Video delivery is 3 business days after shoot day. 24-hour rush delivery is additional $150. 
  • Still photo delivery within 24 hours, if requested. 
  • There will be an additional $150 fee to re-shoot exteriors.
  • Drone footage contingent on suitable weather conditions.
  • No refunds on tours once filming has been completed
  • One re-edit included, if requested, within 10 days of delivery. Additional edits $150/hour.
  • Raw files will be available for download for 30 days after delivery. Files more than 30 days old will be deleted.
  • Defcon Media reserve the right to use footage and photos in future videos, social media posts, etc.
  • Defcon Media reserve the right to add a brief credit to the end of each video. This can be waived for a fee of $100.