PRODUCT LAUNCH COMMERCIAL

Tepui_Logo_Primary_RGB1.png
 

MADE IN THE USA

 

TEPUI_TENT_THUMB.png
 

01
BACKGROUND

 

Tepui, Based out of Santa Cruz, California we are an enthusiastic outdoor adventure company that offers the highest quality roof top camping tents available.

Tepui is part of the Thule Group based in Malmö, Sweden.

 
 
Artboard 12.png
 

Inside the Manufacturing of the Tepui Hard Shell Tent

 
 

 

 

Screen+Shot+2019-07-18+at+2.15.45+PM.jpg
 

02
OBJECTIVE 

Help Tepui Tents launch the first Rack-Ready ultra low profile hard shell roof top tent. Proudly designed and made in the USA.

 
 

03
STRATEGY

Now you can bring your bike, kayak, and surfboards on your adventures - securely mounted on top of your tent.

By introducing high performance lay-in fiberglass composite construction and a six bar custom aluminum hinge Tepui has achieved not only a patent pending aerodynamic shape but the lowest profile hard shell tent on the market.

 

 

 

Screen Shot 2019-07-18 at 2.15.37 PM.png
 

04
PRODUCTION

At the beginning of the production DEFCON and Tepui strategized over phone calls about how the launch phase of the White Lightning Hard Shell tent. With our strategy of showcasing the versatility of the White Lightning while also highlighting the high quality, hands-on, manufacturing process. During the Tepui production, DEFCON traveled to Hood River, Oregon where the Tepui manufacturing plant is located. Over the 1-Day shoot, we captured all of the necessary content we needed to produce the launch video.

 
 

05
FINAL DELIVERABLES

 

The final deliverables included a 5-minute product launch video and social media content.

 
 

06
BEHIND THE SCENES

 
Screen Shot 2019-07-18 at 2.15.42 PM.png
Screen Shot 2019-07-18 at 3.44.02 PM.png
Screen Shot 2019-07-18 at 2.15.51 PM.png
Screen Shot 2019-07-18 at 3.43.42 PM.png