PRODUCT LAUNCH COMMERCIAL
MADE IN THE USA
By introducing high performance lay-in fiberglass composite construction and a six bar custom aluminum hinge Tepui has achieved not only a patent pending aerodynamic shape but the lowest profile hard shell tent on the market.
At the beginning of the production DEFCON and Tepui strategized over phone calls about how the launch phase of the White Lightning Hard Shell tent. With our strategy of showcasing the versatility of the White Lightning while also highlighting the high quality, hands-on, manufacturing process. During the Tepui production, DEFCON traveled to Hood River, Oregon where the Tepui manufacturing plant is located. Over the 1-Day shoot, we captured all of the necessary content we needed to produce the launch video.
The final deliverables included a 5-minute product launch video and social media content.