Activating the Next Generation
Prxm Collective is about kids living actively and creatively; Real Kids doing real things in the real world. We’re doing our part in launching the next generation in collaboration with our great friends at Brand Recipe.
Simply put: PRXM is learning brand by creating one.
PRXM COLLECTIVE CAMPAIGN VIDEO
The foundation of our concept was inspired by the kid inside all of us. We want kids to experience the excitement of real encounters in the real world, being productive, doing actual good, and having a bunch of fun along the way.
This is grown-up thinking, but when you think about what kids are capable of, why wait? Kids can develop skills at an astounding rate and the way we see it, the great learning-curve of life does not have an age requirement.
The best way to learn it, is by doing it.
The kids are given the opportunity to apply what they learn, designing and selling products, and eventually running the real company they are helping create.
The generated income goes back into making more products, but not until after some-thing is given to charities for less fortunate kids. We want this to be something the world knows about because we know that when others see what we’re doing it may trigger patterns of others engaging in what we call Contagious Good!
BEHIND THE SCENES